Webinar Summary: Meeting the Needs of the Modern Learner
Earlier this week, we had the pleasure of partnering with David Mallon (Head of Research, Bersin by Deloitte) to present a webinar titled, “Meeting the Needs of the Modern Learner.” To date, this has been the most popular webinar that we’ve hosted, in terms of the sheer number of registrants. This speaks volumes to the fact that many organizations are realizing they have to re-think their approach to learning, in order cater to the realities faced by the modern learner.
Here are three big takeaways from the webinar:
1. Whether you know it or not, you have competition.
On the webinar, David shared a very popular infographic that Bersin has produced about the modern learner. The infographic highlights the fact that modern learners only have 1% of a regular work week to dedicate to training and development. If you do the math, this amounts to about five minutes each day … in other words, very little time. Given this precious time, ask yourself this question: if an employee needs to learn something quickly, do you have the ecosystem in place to deliver it at the point-of-need? If not, where will they go to get what they need?
2. Learning Managers need to think like Product Managers.
On the webinar, David presented a series of new and expanded roles within the L&D department of today. One in particular that he called out, was that of a Product Manager. He made the point that many parallels can be drawn between the worlds of learning and product management. Product Managers take a holistic view of the customer (As Learning Managers should of the modern learner) and ask questions like: Why are our customers coming to us? Why buy from us? What will they get out of purchasing our product? How do we keep them coming back?
3. You need to redefine learning, because your employees already have.
To the modern learner, learning is no longer a one-time event. It’s continuous. Learning is no longer delivered the same way to everyone. It’s personalized. Learning is no longer about one system. It’s driven by an ecosystem. Learning isn’t checking a box. It’s improving performance.
There was a lot to take away from this webinar. If you did not catch it live, you can now watch it on demand. Once you’ve had a chance to digest the content, I would love to hear your thoughts in the comments below or via Twitter.
Written by Shum Attygalle