83% engagement … but how?!?!

83% of Axonify users access the learning platform 2 to 3 times per week. In a world where most learning technologies see 10-15% engagement, that’s a really big number. When you consider that Axonify focuses primarily on the frontline workforce, an audience that is historically under-supported because they are difficult-to-impossible to reach, those engagement results are downright ridiculous! 

When we share our engagement stats, we usually get the same response. First, people stare for a moment to make sure they heard what they just heard. Then, out comes one word: HOW? How does Axonify not just get people to complete their training but also engage in continuous learning activities as part of almost every work day? 

Here’s how we do it…

#1 – Focus on Real Problems

Organizations use Axonify to solve a variety of problems: increase sales revenue, decrease safety incidents, improve customer satisfaction. That’s where the magic begins—with using training to solve real-world problems, not just check boxes. An Axonify learning experience is designed to help employees improve their performance in specific, measurable ways. Our content methodology helps L&D teams work with their stakeholders and subject matter experts to develop solutions that focus on the required knowledge and behavior improvements. This approach is quite meaningful for employees. It’s much easier to articulate the value of training when it’s about solving real-world problems they actually encounter on the job. 

#2 – Personalize the Experience

Every time an employee logs into Axonify, they get just what they need to help them do their best every day. After all, isn’t that the kind of support we all want at work? Because we apply targeted training and see almost daily engagement, Axonify is able to develop a robust data profile for each user and determine where they should focus the few minutes they have for daily training. We also recommend additional resources based not just on what people consume but also what is proven to have an impact and help people solve problems. Finally, every Axonified employee can personalize their own experience by self-selecting into a variety of experience features, including gameplay, competition, avatars and achievements. Axonify helps employees focus on the topics that are most important while providing them with plenty of choices on how they want to engage in everyday learning experience. BTW—did I mention that most of that 83% engagement is voluntary? 🙂

#3 – Make Training Easy to Access

Time is the number one obstacle to employee development, especially on the frontline. People just cannot fit traditional training into an already jam-packed work day. However, everyone—and I mean everyone—has 5 minutes somewhere in their day. And 5 minutes every day adds up over time. Axonify helps organizations take advantage of these free moments through a focused, personalized learning experience. We help L&D find access points within the operation, such as mobile devices and point of sale systems, so employees don’t have to step away from their work in order to train. It may be right after they clock in. It may be while they’re charging their forklift battery. It may be while they’re sitting in the waiting room before a meeting. Everyone has 5 minutes. Axonify helps employees take advantage of those minutes to improve their knowledge and skill.

#4 – Provide the Right Support

To do their best work, employees need more than digital training. They need access to the right information on-demand to answer customer questions and close their own knowledge gaps. They need targeted feedback from their managers. They need opportunities to practice their new-found skills. They even need to attend a training event once in a while—when it’s the right solution to the problem. Axonify enables this holistic learning experience by providing both structured and unstructured learning opportunities. Managers use Axonify LeaderZone to identify strengths and weaknesses on their teams and improve their coaching conversations. Employees access job aids and crowdsourced knowledge via Axonify Discover. New hires get started with Axonify through the blended Guided Learning experience. Axonify doesn’t just adapt content delivery to the individual user. It evolves alongside the frontline employee to provide the right support at the right time.


That’s how we do it! There’s no one tactic that L&D can apply to fix their engagement challenges. Instead, engaging the modern workforce in meaningful, continuous learning starts with a shift in mindset. Frontline employees are eager to learn and develop their skills so they can expand their careers and acquire the next role. But they need a learning and support experience that fits their workplace reality, not L&D preferences.

Learn more about how you get off-the-charts engagement with your frontline learning programs.

JD Dillon became an expert on frontline training and enablement over two decades working in operations and talent development with dynamic organizations, including Disney, Kaplan and AMC. A respected author and speaker in the workplace learning community, JD also continues to apply his passion for helping frontline employees around the world do their best work every day in his role as Axonify's Chief Learning Architect.

Let’s work together to drive frontline performance in all the right ways.