Emergency response: when training is the key

The recent floodings in the Midwestern United States and Western Canada have truly showcased some unprecedented acts of kindness and bravery from both individuals and retailers alike. It is this kind of courage and quick response that helps build strong communities and strong businesses.

A rescued woman is carried away by a firefighter out of a flood zone in High River.

Source: Lyle Aspinall/QMI Agency (The Observer)

Emergency situations showcase an organization’s emergency training preparedness and effectiveness. They also present unique challenges and opportunities for growth and improvement. How well we handle these unanticipated events could in fact make us or break us.

But how can we effectively prepare for emergency situations? More importantly, how can we communicate mission-critical, time-sensitive instructions to those in the middle of it all?

Whether it is a string of robberies in California or a hurricane in Florida, how do we ensure that the people on the ground are fully prepared and have the tools they need to do their jobs effectively?

Traditional learning systems tend to be bulky, and deployment of time sensitive information usually gets delayed (and in some cases even lost) in the process. Employee communication centers (break room notice boards) and brochures are simply too slow and inefficient in emergency preparedness and relief situations. There’s also no way of telling who’s seen them and who hasn’t.

So, what can we do?

We can train in real time and on demand. Retail leaders across the world are already relying on next-generation communications and training platforms to deliver critical information to targeted employees with ease and on demand.

With added engagement mechanics like gaming and rewards, these training and communications programs typically enjoy participation rates of +95%,  ensuring that almost every employee is fully prepared and aware of proper procedures during unforeseen emergency events.

These next-generation training and communications platforms are the key to not only driving bottom line results and minimizing risk, but also saving lives. We all need to be prepared for the unthinkable. Are your on-the-ground teams be ready for anything?

The Canadian Red Cross has set up a donation page for relief and support in those communities affected by the flooding. Find out more and donate today.

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