Amazon: The Wake-Up Call The Retail World Needed

Truth time.

When I started writing this article, I wanted to say something you might find pretty controversial: that Amazon is the best thing that’s happened to retail.

It’s a bold statement, especially in the age of the “retail apocalypse” characterized by over 9,000 store closures in the U.S. over the past 12 months. With each door that shuts, real people lose real jobs. That certainly doesn’t sound like “the best thing.” In fact, that premise seems fundamentally flawed.

But like most flawed things, there’s a nugget of truth buried there. Maybe it isn’t that Amazon is superlatively good for retail; maybe it’s just not all bad.

Maybe it’s pushing retailers to adjust the way they do business–to think outside the box and adapt to a world where a drone delivers your toothpaste within hours of clicking a big green “buy” button.

Maybe it’s a wake-up call to businesses that got a little too comfortable.

Read the full article from Forbes

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