Why Frontline Forward is 2021’s winning strategy

2020 put frontline employees in the spotlight. It also highlighted the importance of being frontline forward. In this session, you’ll hear first-hand how retail leaders from O’Reilly Auto Parts and rue21 adapted to meet the changing needs of their frontline. They’ll tell you why, despite leading different parts of their organizations, they both believe frontline associates are key to unlocking competitive advantage. You’ll also learn what it means to be frontline-forward and how to reap the benefits of a frontline workforce that’s ready for anything.

●     Why frontline associates are key to unlocking competitive advantage
●     What about an organization’s mindset and operations makes them frontline-forward
●     How to reap the benefits of a frontline workforce that’s ready for anything

Jonathan Andrews
SVP, HR & Training
O’Reilly Auto Parts

Dr. Mark Chrystal
Chief Analytics Officer
rue21

Carol Leaman
CEO
Axonify