How customer feedback helps shape Axonify’s Content Marketplace

Frontline teams are constantly adapting to new challenges. Whether it’s changes in policy, process or customer expectations, their reality is anything but static. Yet, too often, training content struggles to keep up. When content becomes outdated or disconnected from real-world needs, engagement drops, and the impact of training fades.

That’s why keeping frontline training relevant isn’t just important—it’s essential. One of the best ways to do that? Involve the people who use it every day.

Why content needs to keep evolving

Creating training content isn’t a one-and-done exercise. The frontline changes fast. Roles shift. Tools update. Customer expectations evolve. If your training content doesn’t evolve with it, teams feel the disconnect, and when it doesn’t match their day-to-day reality, they lose interest. That’s why the best workplace training strategies treat content as a living thing—constantly updated to reflect the real world.

What happens when customers are part of the process

The best source of truth about what matters on the frontline is the people living it. Customer feedback is a goldmine for keeping training grounded in real-world needs. When organizations share what’s changing in their operations or where their teams need more support, that insight can directly shape the content they rely on to stay sharp.

That’s why Axonify invites customers to be part of the content development process. By opening that line of communication, we ensure the training content we provide stays practical, timely and relevant.

How Content Marketplace collects and applies feedback

In Content Marketplace, feedback is a two-way street. Customers can submit ideas for new content directly through our Wishlist feature, which goes straight to the Content Marketplace team for review and prioritization during roadmap planning.

It doesn’t stop there. The team actively encourages and gathers feedback on an ongoing basis through customer conversations, usage trends and partnerships with industry experts. This loop keeps Content Marketplace aligned with real customer needs, not assumptions.

Why this approach works

When content reflects the actual challenges people face, training feels more relevant. More relevance leads to better engagement, which leads to more learning and improved on-the-job performance.

By giving customers a voice in the content process, Axonify helps ensure that Content Marketplace doesn’t just deliver learning—it solves problems.

A look ahead: content that keeps getting better

The Content Marketplace team recently launched 40+ topics based directly on customer feedback and they’re constantly working to respond to timely workplace needs. 

If you already have access to Content Marketplace, check out the latest updates on the Content Roadmap and submit your ideas anytime using the Wishlist feature. If you’re new to Content Marketplace and want to see how it could work for your team, visit axonify.com/content to learn more.

The frontline never stands still—and neither should your training.