Launch readiness: The missing factor behind successful product drops

Most launches don’t fail because the strategy was wrong.

They fail because execution breaks down between HQ and the store floor.

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Great plans still fail at the last mile

Your launch looks strong on paper.

But in stores, teams often face:

  • Late or inconsistent communication
  • Information overload—or none at all
  • Unclear expectations during customer interactions

The result: uneven execution, lost revenue and eroded trust.

Launch success depends on frontline readiness

Launch readiness is the ability to execute consistently across every location, not just plan well at HQ.

When frontline teams are truly prepared:

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Launches land on time and as intended

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Customers adopt new offerings faster

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Execution becomes repeatable and scalable

The 4 stages of launch readiness

Successful retailers progress teams through:

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Awareness

Knowing a launch is coming

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Understanding

Knowing what’s changing and why

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Confidence

Being able to execute the right tasks

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Execution

Delivering consistently in real customer moments

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Frontline worker speaking with a customer

Inside the white paper

This white paper shows what teams and leaders need at each stage.

  • Why most launches underperform after planning
  • A practical readiness framework for frontline teams
  • A step-by-step launch readiness playbook
  • A scorecard to identify execution risk early
  • Real examples of launch readiness driving measurable results
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3x sales lift from a seasonal launch
127% boost in key sales KPIs in 60 days
38% category lift in high-participation stores

Make every launch land as intended

Download the white paper and learn how to close the gap between launch strategy and store-level execution.

Download the white paper