BFF (Best Frontline Friends) Awards

What do you think of when you hear BFF?

#1 supporter.

We do too. That’s why it felt like the perfect name for awards that celebrate those who go above and beyond when it comes to supporting their frontline people. The BFF (that’s Best Frontline Friends) Awards recognize global business leaders and industry pros who have demonstrated their passion for investing in the performance, growth and happiness of their frontline employees.

How are we showing the love? This year we have the BFF of the Year award open to anyone, not to mention a host of award categories reserved for Axonify customers who have worked hard to challenge the status quo and put their ideas into action—all in the name of moving the frontline forward.

Nominate an individual as a BFF and, if they meet the criteria*, they’ll receive a surprise gift box to celebrate the hard work and dedication it takes to support the frontline in creative and meaningful ways.


September 24, 2021: Applications deadline
October 13, 2021: Semi-finalists announced
October 26, 2021: Finalists announced at AxoniCom LIVE

The BFF Awards are

Global: Open to all regions
Free: There’s no cost to complete an appliation
Open: We don’t require applicants to be using Axonify to apply for the 2021 BFF of the Year award and Axonify customers are able to apply for ALL award categories.



Fame, fortune and good karma are waiting. We’re sending a gift box to every person nominated that meets the award criteria.  

Icon of a piggy bank and heart

$500 donation to charity of your choice

Spread the love. We’ll make a donation to a worthy cause chosen by each of our BFF Award winners.

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A custom BFF award

Handcrafted and polished to a shine, custom-made for you.

Icon of a person on a red carpet with camera flashes

The (virtual) red carpet treatment

We’ll shout you out in the AxoniCom LIVE awards ceremony in October.