Max: Axonify’s AI experience for the frontline
Knowledgeable.
Practiced.
Max makes frontline teams ready.
Max is built into the platform your frontline already uses.
Max Coach builds the skills to practice before it counts.
Max Assistant delivers trusted answers the moment they’re needed.
It’s not a training problem.
It’s a confidence problem.
Your frontline employees are the face of your business. Every interaction is a moment of truth for your brand, your revenue and your customers. Most associates walk into it before they are ready.
That’s not a training problem. It’s a confidence problem. Confidence comes from three things: knowledge at your fingertips, practice before it counts and reinforcement that makes it stick. Without all three, you pay for it: in service quality, sales conversion, customer experience and manager time.
Meet Max. Trusted. Grounded. Ready.
Trained on your company’s own data and procedures, Max delivers trusted answers and confident AI-powered coaching. With Max, teams solve problems on the spot, no delays, no escalations.
Max Coach
AI-powered coaching
Develop frontline employees at scale with AI-powered scenario practice and coaching feedback that improves performance every session so employees are always ready for the moments that matter.
Max Assistant
AI-powered assistant
Connect frontline workers to instant answers, unlock hidden training content and proactively guide employees to the knowledge they need in the moment.
Max Coach: On-demand voice coaching
Max Coach brings AI roleplay into Axonify, so frontline employees can practice real scenarios and build confidence right where they already learn. Admins create tailored scenarios, embed them in learning paths and assign them by group. Employees complete sessions solo and get a scored evaluation with feedback. Managers see real-time readiness so they can develop and coach employees more effectively.
Key features:
- On-demand voice practice
- Embedded in learning paths
- AI-generated scorecard
- Admin-controlled scenarios
- Multi-language support
“You don’t always have the safety net to practice these hard topics or conversations in real life. That’s what’s so valuable about this platform.”
Krista Lamproe
Training Manager, Development and Onboarding, Wayfair
Max Assistant: Instant answers, right in the flow of work
Max Assistant gives frontline employees instant, accurate answers so they act on company knowledge, not guesswork. Built into Axonify’s learning ecosystem, Max keeps employees confident in the moment and gives leaders the insights to close gaps and drive performance at scale.
Key features:
- Generative AI-powered search
- Real-time answers in the flow of work
- AI-powered SCORM extraction
- Guided next steps
- Actionable insights
- Multilingual support
“The associates felt empowered. They had what they needed right at their fingertips, exactly when they needed it.”
Jessica St Jean
Director, Sales & Customer Experience at Staples
Train. Develop. Perform. In one place.
Max Assistant gets employees the answer the moment they need it. Max Coach helps them build the skill to act on it before that moment ever happens. Together, they turn training into performance you can see on the floor, all in one platform. With Max Coach + Max Assistant, frontline teams can:
- Scale coaching and support to every location without adding headcount or a new vendor.
- Give L&D a way to show readiness, not just completion.
- Free managers from ad hoc coaching and repeat questions so they can focus on higher-value work.
- Raise the floor on frontline performance with consistent execution across every shift and location.
- Extend the training investment you’ve already made into measurable, on-the-job readiness.
Max Assistant is included in every Axonify package. Max Coach is part of Coaching & Development in Pro and Premium.
AI resources for frontline teams
The five-minute coach: How AI gives frontline managers time to coach and develop their teams
Read the blogMax Coach and Max Assistant FAQs
What is Max?
Max is Axonify’s AI experience for frontline teams. It includes Max Assistant, which delivers instant answers in the flow of work and Max Coach, which builds skill and confidence through AI-powered practice and feedback.
What is the difference between Max Coach and Max Assistant?
Max is built into the Axonify platform. Max Assistant delivers trusted answers the moment employees need them. Max Coach builds the skill and confidence to act on that knowledge before it counts.
What are the use cases for Max Assistant?
The use cases for Max Assistant include:
- Instant answers to product, service and procedural questions, including exact product codes and part numbers
- Answers pulled directly from existing content, like SharePoint SOPs and policies
- Answers in each employee’s preferred language
- Legacy training content, including SCORM modules, made discoverable
- Personalized nudges for overdue certifications and upskilling
What are the use cases for Max Coach?
The use cases for Max Coach include:
- Realistic practice for high-stakes conversations: sales, service and compliance-sensitive interactions
- Faster, more confident ramp for new hires
- Consistent, scalable coaching across every location and shift
- Objective readiness data for managers, without running every session themselves
How does Max Coach improve employee readiness?
Max Coach improves employee readiness in several ways:
- Employees walk into their first customer interaction confident and capable, reducing costly performance variability
- Teams reach proficiency faster, even in high-turnover environments, through built-in structured practice
- Managers spend less time on reactive coaching and more on high-impact interventions
- Consistent, scalable practice replaces inconsistent manager-led roleplay, raising the performance floor across distributed teams
- Multi-language support extends readiness to the entire workforce, removing language-based participation gaps
Are Max Coach and Max Assistant available in all of Axonify's packages?
Max Assistant is available in all of Axonify’s packages. Max Coach is available in Pro and Premium, as part of the Coaching & Development capability.