Support your frontline right, or get left behind.

It took a global pandemic for the world to realize the importance of the frontline workforce. 

Grocery clerks. Delivery drivers. Restaurant employees. Retail associates. They kept our businesses and communities running—and they’ll continue to do so. But only if you give them the tools and support they need to succeed.

Help me help them

Smarter support starts here

Looking for ways to make sure your frontline is safe, happy and ready for anything? You’ve come to the right place. We’ve got exactly what you need to move your frontline forward and support them like the competitive advantage they are.


Because one-and-done doesn’t get the job done

If you want your employees to be both safe AND compliant (and who doesn’t?), it takes more than just sending a safety update or pushing out mandatory compliance training. You need to make sure employees actually read the update/do the training. And you need to make sure they understand the content (so they can put it into practice).

But let’s be real, awareness and information alone aren’t enough. That’s where reinforcement comes in. When you regularly remind employees of what they should be doing and reinforce the right behaviors (like proper handwashing technique, for example), eventually it becomes a habit. And when safety and compliance are habits, everyone wins.

Free frontline training content. No strings attached.

Supporting frontline employees is a big job. And it doesn't leave you with much time to build training content to keep them safe and productive. 

We’ve got you. We’re sharing free plug-and-play training videos you can use right now. And we’ll add new content every week.

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The need for speed

Whether you’re ramping up newbies or prepping pros for new roles, getting your frontline up to speed needs to happen fast. But it shouldn’t come at the expense of keeping them safe and productive over the long term.

Speed, safety and productivity are all top priorities. Finding the right balance takes your efforts from “quick and dirty” to “quick and effective.”

Here are some tips on how you can have it all:

Focus only on the topics employees need to confidently perform in their new roles. That means keep the need-to-know stuff and scrap the nice-to-know stuff (until later).
Just because you send out a safety update or tell employees to complete their compliance training, it doesn’t mean they’ll read/do it. (Or, that they’ll remember it!) Use daily reinforcement and ongoing reminders to make safety and compliance stick.
Frontline employees have a lot to do. But they don’t have a lot of time. Use short, daily communications to keep introducing new, important things, so employees always have the information they need to do their jobs well.

Read this guide for more tips on how to get your employees contributing faster.

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The ABCs of good communications

Frontline employees are the most visible portion of your workforce. They’re also the most cut-off from the bigger picture of what’s important. And that’s a BIG problem because when they’re out of the loop they make mistakes, introduce inconsistencies and degrade customer experience. If there’s only one thing you can take on to better support your frontline, improving communications should be it. And it’s as easy as “ABC.”

Accessible: Making communications available on a shared breakroom device, shop floor terminal, or POS system is a great place to start. If you want to extend your reach even further, consider implementing a Bring Your Own Device (BYOD) policy.

Broadcast: It might make sense to send some messages to your entire frontline workforce, but not others. And some messages can be scheduled in advance, where others may need to go out in real-time. The more control you have over your communications, the easier it is to get everyone aligned.   

Consistent: The errors and omissions inconsistent messages can introduce in your business are no joke. When everyone gets the same message, in the same way, at the same time they can trust the source—and you can trust that your intended communication is coming through loud and clear. 


Keep your frontline happy (and your bottom-line humming)

Simply put, happy employees are good for business. That’s because happy employees are engaged. And engaged employees stay longer, deliver better customer experiences and genuinely want your business to succeed.

What’s less simple is keeping employees happy. That takes a winning combination of opportunities for growth, direct communication, recognition and ongoing support.

It can be hard to know if what you’re doing is actually working. Take the quiz to help you determine how your efforts to keep employees happy and engaged are translating.


Agility for the (quick) win

If your employees can’t keep up, your business will fall behind. So how do you develop the agility required to make sure they’re ready for anything? We know this isn’t what you want to hear, but it takes time.

If you’re looking for a quick win, here’s one: Make resources available on demand.

Provide a simple, searchable knowledge base with easy-to-use job aids and performance support tools. (Bonus points if it’s online). This way, employees always have somewhere to go to get timely help if they have questions. So, when you need to shuffle employees around to respond to changing business demands, they can access the information they need to get the job done—even if they’ve never done the job before.

Can’t decide where to start? We can help.

Every two weeks our awesome CEO, Carol Leaman, sends out a letter featuring stirring stories, fresh facts and interesting ideas, all focused on supporting the frontline smarter.

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Explore new ideas

We’re all about helping you build frontline agility for the long term. And we write down the best ideas on our blog for easy sharing.

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How do frontline employees actually feel about the support they get at work?

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Learn while you listen

We regularly sit down with smart people from around the globe to share ideas around how to help frontline workers be the best they can be.

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Ready to talk about moving your #FrontlineForward?