Company News

Axonify Unveils Content Assistant at ATD 2022 International Conference

Posted on: May 17, 2022

Leading Frontline Employee Training Company Launches New Artificial Intelligence Tool Helping L&D Teams Generate New Content in Fraction of Time 

WATERLOO, ONTARIO and ORLANDO – May 17, 2022 – Axonify, a leader in frontline employee training and communications, today unveiled its latest solution, Content Assistant. An AI-powered question-writing tool within the Axonify training platform, Content Assistant helps instructional designers by cutting down the time it takes to efficiently create multiple choice questions. The new Content Assistant tool and expanded Content Marketplace support Axonify’s ongoing mission to assist frontline companies with their efforts to build and deploy learning content that keeps pace with today’s rapidly changing business environments.  

“It’s a critical business imperative for frontline employers to have access to, create and deliver fun, engaging content that fits a business problem, in the flow of work and in the moment of need,” said Carol Leaman, CEO of Axonify. “As learning teams look to borrow, build and buy content, Content Assistant coupled with Content Marketplace gives them a results-driven, right-fit content approach.”

To drive behavior change, Content Assistant helps learning teams build meaningful questions that reinforce learning for existing content libraries and can reduce content development time by up to 30%. Through an easy upload of multiple source content file types (.txt, .docx, text-based .pdf), the tool’s AI extracts key learning points for review and generates reinforcement questions and answers.

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States with 50 member companies who independently own and operate 362 retail supermarkets. They rely on the Axonify training platform, including the latest Content Assistant tool and Content Marketplace topics, to right-fit their digital learning experience. 

“It’s incredibly important to deliver the right content rapidly to our 80,000+ employees without disrupting their flow of work by tapping into new and existing content,” said Katie Shields, Manager of Retail Learning & Initiatives, Wakefern Food Corp. “There is a ton of great industry-specific content already available including in the Content Marketplace, and through Axonify and Content Assistant, we can quickly tweak it and launch new training topics out to our frontline associates in the moment of need.” 

Used by 70% of existing Axonify customers, Axonify’s expanded Content Marketplace has more than 600 complementary high-quality video and text-based training topics that drive an average of 20% improvement in knowledge in key areas of interest. Taking into account over 7,500 client content requests, Axonify’s Content Marketplace is constantly being updated to reflect the needs of the frontline with more than 95 million training questions answered to-date. 

The types of content customers want has evolved over time to align with post-pandemic realities and social awareness issues, with the most frequently used topics including Communication Skills, Empathy Training, Maintaining Mental Health, Dealing with Customers, Diversity in The Workplace and Remaining Calm in Difficult Situations. 

About Axonify

Axonify gets frontline employees ready for anything with a training and communications solution that actually works.  Why does it work so well? Because the experience is fun, fast, personalized and designed to make critical information stick. And employees love it—83% of users log in 2-3 times a week, which translates into meaningful behavior change that drives business results. More than 160 customers in 150+ countries around the world, including Walmart, Kroger, Levi’s and Merck, trust Axonify to fuel their people’s performance to keep pace with their business. Founded in 2011, Axonify is headquartered in Waterloo, ON Canada. For more information, please visit

Media Contact

Jennifer Qotb
Young & Associates for Axonify