The employee engagement playbook

It’s not just happy employees—it’s a workforce that’s truly confident, competent and comfortable doing their job, every single day.

Far too often, employee engagement is seen as intangible, vague—a nice-to-have to keep workers smiling and loyal. But employee engagement is far more powerful than that. Engagement has the ability to unite and align the sometimes-massive workforces that frontline organizations employ under one guiding light. It can rally workforces toward common goals and common driving forces. If it’s done right.

It’s not enough to offer up opportunities for team members to connect with head office or engage with their peers. A proper employee engagement plan requires the same measurement, strategy and tactics as any campaign.

The goal of this playbook is to provide organizations with a proven method to unite and engage their network of workers, no matter the size and scope. 

Consider this your roadmap of the tactics, tools and touchpoints—and metrics!—that make employee engagement finally feel attainable.