Bloomingdales, Altar’d State share associate training success stories

Despite the fact retailers are spending $130 billion per year on store associate training, with associates averaging 53.8 hours a year, 71 percent of consumers don’t view store associates as knowledgeable or helpful.

That doesn’t bode well as 85 percent of shoppers prefer a physical store and rank store associate insight as the single biggest factor in the shopping experience.

Yet some retailers, including Bloomingdales and Altar’d State, are succeeding when it comes to crafting associate training strategies and finding the pay-offs are much more expansive beyond boosting learning.

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