Frontline work has always been hard—while the pandemic didn’t create the situation, it intensified what already wasn’t working. Now that things have moved beyond the worst-case scenario and the daily chaos has subsided, frontline workers are more optimistic about the future of their industries. But let’s be clear: going from full-on crisis to “less bad” isn’t a win. The problems haven’t disappeared—they’ve evolved into guarded optimism and slightly better conditions.
To get a sense of the frontline’s current state, we turned to the key players—surveying frontline employees, managers and executives across retail, grocery, food service and hospitality—to hear about their experiences and get executives’ perceptions, uncovering the three most urgent challenges and five key insights to illuminate a path forward.
Get a deep dive into The Deskless Report 2024 findings, where we unpack the key trends shaping frontline work and the meaningful changes organizations can make today.
