How to foster a continuous learning culture in your organization

Every employee deserves the opportunity to do their best work. But in today’s fast-changing workplace, that’s easier said than done. Organizations are under constant pressure to maximize efficiency and drive outcomes, and employees need the right knowledge and new skills to keep up. The reality is clear: when companies invest in employee development, everyone benefits.

Consider this: 94% of employees say they would stay at a company longer if it invested in their career development. Businesses that prioritize training programs see a 24% higher profit margin, and those with strong learning initiatives can achieve up to 250% higher productivity than their competitors. Yet, despite these numbers, many organizations still struggle to build a culture where learning opportunities are an integral part of the job.

Adding more training programs isn’t the answer. Employees are already overloaded with work, and pulling them away for repeated traditional training sessions is disruptive and untenable. Instead, learning must become embedded in everyday work—seamless, continuous and available in the moments that matter. That’s what a culture of continuous learning is all about.

So, how can you foster a workplace where continuous learning is valued as much as any other task? How do you shift from scheduled training events to a system of ongoing enablement? Let’s explore a few of my favorite quotes on lifelong learning to find out.

Learning starts on Day 1

“Train people well enough so they can leave, treat them well enough so they don’t want to.” – Richard Branson

Every time I flew with Virgin, it was clear that they understood the customer experience better than just about anyone. From the moment you stepped onto the plane, everything was designed to immerse you in the experience—lighting, music, the sense of anticipation. It wasn’t just about getting from point A to point B; it was about feeling like you were part of something special.

The same principle applies to building a great learning culture. It starts the moment a new employee joins your organization. A strong onboarding process sets the tone. According to Brandon Hall Group research, companies with more advanced onboarding programs are up to 103% more likely to improve key metrics like new hire retention.

When team members feel prioritized from day one—when they have the capability, confidence and comfort to do their jobs well—they’re more likely to stay, even when things get tough. That’s the mark of a strong learning culture.

Learning is always in progress

“Talking about people as learners is like talking about people as breathers.” – Nick Shackleton-Jones

Nick is one of the sharpest minds in L&D. His quote perfectly captures a critical reality: people are always learning, just like they’re always breathing. The question isn’t whether learning is happening—it’s whether employees are learning the right things and focusing on what matters most.

Without the right organizational support, learning can be chaotic and inefficient. Consider that 67% of frontline managers admit they’re making it up as they go at least some of the time. Meanwhile, 35% of frontline workers say a lack of training makes their jobs harder. Employees are figuring things out on their own because they have no choice.

L&D professionals talk about learning in the flow of work all the time. But to build a learning organization, we must go beyond that—learning must become part of the job for every employee. Whether it’s learning how to do the job better today, cross-training for new responsibilities, or upskilling for the future, learning must be integrated into everyday work—just like any other task. But first, employees also need the time and prioritization to make this happen.

▶️ How long should employee training be to be effective?

Learning is sharing

“Don’t be a know-it-all; be a learn-it-all.” – Satya Nadella

As the CEO of Microsoft, Satya Nadella understands the importance of keeping pace with transformation, especially in the AI-enabled workplace. Yet, in many organizations, knowledge is still treated like currency—something to be hoarded rather than shared. This mindset slows progress, especially when so much learning happens on the job, through collaboration with peers and managers.

A strong learning culture makes knowledge sharing part of the job rather than something just a few people do. Organizations must provide the right channels to enable this—whether through social platforms, communication tools or knowledge management systems. Employees need easy ways to exchange experiences, swap stories, and share proven practices so they can learn from one another and keep knowledge flowing freely.

L&D teams can then focus their limited resources on solving bigger challenges, while everyday learning happens naturally across the business. A great learning culture recognizes and rewards those who contribute to the organization’s collective knowledge—helping every employee become a “learn-it-all.”

Learning drives real impact

“The single biggest driver of business impact is the strength of an organization’s learning culture.” – Josh Bersin

Rather than promoting learning for the sake of learning, a great learning culture focuses on creating meaningful outcomes for both employees and the business. To make an impact, learning must be agile, data-driven and deeply connected to business priorities.

A strong learning culture:

• Anticipates knowledge and skill gaps before they become problems.
• Provides the right people with the right support at the right time.
• Links learning activities to measurable business outcomes.
• Sustains investment in learning and professional development, even when budgets tighten.

The presence of training programs alone doesn’t define a strong learning culture. True learning cultures are deeply embedded in a company culture, where learning is consistently prioritized, reinforced and celebrated as a key driver of long-term business success.

Learning works for everyone

“An organization can only transform as fast as people can learn.” – JD Dillon

Did I just quote myself? Yes, I did! You see, I’ve never met an executive who questioned the importance of a capable, confident, and comfortable workforce. The challenge isn’t understanding the value of learning—it’s embedding it into daily operations in a way that makes sense for both employees and the business. This requires a shift from traditional, program-based training to a continuous, interconnected learning ecosystem, one that evolves alongside the needs of the workforce and the organization.

In a strong learning culture, employees have the tools, support and opportunities to build skills as part of their everyday work. Knowledge flows across teams, managers reinforce development, and learning is prioritized as a key driver of performance. Organizations can become proactive, keep pace with change and ensure both employees and the business are positioned for long-term success.

JD Dillon, Chief Learning Architect

JD Dillon became an expert on frontline training and enablement over two decades working in operations and talent development with dynamic organizations, including Disney, Kaplan and AMC. A respected author and speaker in the workplace learning community, JD also continues to apply his passion for helping frontline employees around the world do their best work every day in his role as Axonify's Chief Learning Architect.

Read More by JD Dillon, Chief Learning Architect