Curated Insights: Using Video to Drive Learning
“I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.“ Mark Zuckerberg made this comment at the 2016 Mobile World Congress in Barcelona. Given his personal impact on the way we communicate, it’s a good idea to at least pay attention to what Mark thinks is coming down the pike. In this case, the numbers support his theory. People now watch 1 billion hours of YouTube every day. Divide that by the number of people on the planet and that’s 8.4 minutes spent per person on YouTube alone. Adults in the U.S. consume more than 10 hours of media every day when you take into account television, movies, and the rest of the internet.
Thanks to the spiffy cameras in our pockets and apps like Facebook, Twitter, Snapchat and YouTube, video is now a primary medium for everyday communication. But it’s not just about entertainment. Video also helps people solve complex problems with the ability to convey detailed information in a highly contextual format. For example, I fixed my refrigerator a few months back and avoided a costly repair bill thanks to YouTube. When used effectively, video can play a similar role in the workplace. L&D pros must improve their strategic and tactical abilities to maximize the potential of video and help employees leverage their existing problem-solving skills on the job.
Our June curated insights explore the use of video to support workplace learning and performance.
*Note – Yes, I find it a bit funny to write a text post about the usefulness of video. Let’s just call it quirky and continue … 🙂
I started exploring content for this post by searching for an article that discussed how to use video, not how to make video. In the process, I completely forgot that I wrote an article on the topic for Learning Solutions Magazine. So I’ll just start by curating myself!
I wrote this article to help L&D pros focus on the strategic capability of video. Just because we can produce video more easily nowadays doesn’t mean we should default to the medium. Rather, we should evaluate its unique attributes and determine how they align to the problem we’re trying to solve within the context of our workplace. I’ve evolved my use of video over the past decade through a variety of different roles and projects. Beyond simply communicating new information, I have used video to tell immersive stories, engage people in discussion and share practical ideas. Each of the examples included in the article were highly impactful and well received because our use of video matched the specific needs of our organization at that time.
Raise the Bar: Stealing from Television by Mark Lasoff
Could we refer to Learning Solutions Magazine any more often? Repeat that sentence in a Chandler voice from Friends so, hopefully, you’ll get the Mark Lasoff-inspired reference. Beyond the nostalgic humor, Mark’s column also includes some great tips on how to leverage established broadcast techniques to make your learning content more engaging and familiar. We often waste a lot of time orienting users on how to engage with our latest training materials. Video is an extremely relatable medium, and content creators are constantly innovating their approaches to engage new audiences. Rather than recreate the wheel, let’s identify existing tactics that may apply in our workplace context and make our learning experiences more familiar and potentially impactful.
P.S. – Be sure to drop Mark a note congratulating him on his recent Guild Master designation!
TechSmith on YouTube featuring Matt Pierce
Finally! We can stop with the reading and start watching some video about video! When it comes to simple, nifty tricks to improve video production quality, Matt Pierce from TechSmith is my go-to recommendation. His company’s YouTube channel is a treasure trove of ideas on everything from software tools to production techniques. Matt is also a regular conference speaker on a variety of media production topics and has some great stuff on his SlideShare. The ubiquity of production tools has transformed video into a medium anyone can pick up with a little practice. Folks like Matt can help you shorten your learning curve through their practical experience.
#TLDChat Video Fridays featuring Sam Rogers
Video is not just about recorded content. Live streaming helps us bring live conversations to people who may never have a chance to engage in person. #TLDChat is one great example. The conversation takes place at 11 a.m. ET on weekdays and brings together L&D pros to talk about their current challenges and share new ideas. Fridays are especially relevant for this blog post, as the discussion focuses on video. Sam Rogers from Snap Synapse is often the featured guest and shares tips from his past about producing content for YouTube and many other organizations. You can also look for Sam and his Smartphone Cinema sessions at popular L&D conferences.
Video is another awesome tactic L&D pros can use to enable continuous learning and help people get better at their jobs every day. However, we can’t just assume video is the best medium to use because it’s so easy to make or because someone told us it’s popular. We must be diligent in assessing the business problem and related employee needs before we make a decision on a solutions and tactics. Then, if video is the right-fit choice and we have the means to make it happen, we can create engaging content quickly and easily to help people solve meaningful problems in familiar ways.
Thanks for reading my monthly curated insights on the Axonify KNOWledge Blog! For more curated content, visit my Flipboard mags, where I post new articles on a variety of workplace learning topics every day.