This past week, we had the pleasure of hosting a special webinar with Dani Johnson from Bersin on the topic of learning measurement. According to Bersin, the importance of using learning measurement as a way of demonstrating business impact is growing in importance; however, many L&D organizations are not very good at it.
Here are three suggestions for how you can approach learning measurement with a new mindset:
Don’t be afraid of it.
We don’t have the tools to measure. We don’t have the people to measure. We don’t have the time analyze the little data that we do have. We don’t have budget. Fears around learning measurement are very real, but the truth is to fight this fear you need just one weapon: focus. With the correct focus, you can realign your tools, people, time and budget around impact.
Start specific, start small, but just start.
When you are thinking of a place to start, consider a business outcome first and work backwards from there. What behaviors will lead to a business outcome, what knowledge is required to perform those behaviors and what content is needed to fuel that knowledge. The more specific the outcome, the easier it becomes to measure the pieces that lead to it.
Don’t think it’s impossible.
Many other departments in your organization – Finance, Marketing, Sales, Operations – are using data to make decisions and demonstrate impact. They have been for a very long time. The argument that the tools for learning measurement do not exist is now simply untrue. There are many platforms in use today that can help piece together the measurement puzzle. What’s missing is the mindset.
As the lens on learning measurement continues to get more focused, many L&D organizations are looking for ways to sharpen their existing measurement practices. What were some of your big takeaways from the webinar? If you missed it, you can catch it on-demand at any time.
Feel free to share your thoughts in the comments below.