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And the BFF (Best Frontline Friend) goes to…

The results are in! We’re thrilled to have received so many great nominations for this year’s BFF Awards.
Check out the winners of our awards below to get inspired for next year.


The Best Frontline Friend of the Year: Lorraine Williams, Rogers Communications

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The Best Start: Borg Warner Bellwood

The Best Transformation: Bell Field Services

The Best Communications and Engagement: Levi’s

The Best Achievement: Heinen’s Inc.


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Tap into hot topics featuring these engaging speakers

Ben Nemtin




Ben Nemtin

Bucket lists, big goals and making the impossible possible—at work and in life

What do Oprah, Obama and Prince Harry have in common? They’ve all spent time with #1 New York Times best-selling author and co-founder of The Buried Life movement, Ben Nemtin! Ben supercharged his life experiences during his journey of opening up to radical possibility and will inspire you to do the same.



Jennifer Moss

Practical strategies for preventing burnout in frontline employees

Jennifer Moss is a Harvard Business Review contributor and nationally syndicated radio columnist. She also sits on the Global Happiness Council—a small group of leading scientists and economists that support the UN’s sustainable goals related to global well-being and the Annual Global Happiness Policy Report. Jennifer will be engaging in some real talk on why burnout happens, how it impacts us and why preventing it requires prioritization across the whole organization.

Jennifer Moss

Kathy Reardon


Kathy Reardon

Here for What Matters: Fueling growth through opportunity

Kathy Reardon has served as Dollar General’s Executive Vice President and Chief People Officer since August 2020. As the Chief People Officer, Kathy has leadership responsibility for all Human Resources initiatives with more than 157,000 employees, 17,000 stores and 27 distribution centers, as of March 2021. In this talk, Kathy will share the many ways Dollar General removes barriers and invests in teams and why Dollar General’s unique approach is foundational to attracting and retaining talent while simultaneously fueling rapid growth.



Carl Boutet

The critical human element in the race to resilience

As the founder of StudioRx, Carl advises retailers, business leaders, B2C solution providers, companies and researchers on how to tailor their solutions according to consumers’ evolving needs and build effective commercial strategies. Recently named by Rethink Retail among the world’s 100 top most influential retail thinkers, Carl will challenge you to think differently about the role of your frontline people in the race to resilience. Bonus: he’ll leave time at the end of this live session to answer your burning questions about disruption, technology and the human element.

Carl Boutet

Plus, hear directly from leaders at these global organizations:




Bonus: Foreword Thinkers

An entertaining session featuring books picked just for you! Get the inside scoop straight from the authors, hear reader reviews plus get a chance to win your own copy of one of these great books!

Who should attend this event?


If you’re responsible for the happiness, performance and growth of a frontline workforce, then AxoniCom LIVE 2021 is for you:

  • Discover the ways other business leaders are addressing the people and operational challenges that keep you up at night

  • Get hands-on advice on how to fill the gaps in your frontline support programs

  • Hear from global brands on the things they’re doing to make work on the frontlines more human (and the business benefits they’re seeing as a result)


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What can you expect at AxoniCom LIVE?

The hot topic experience

Immerse yourself in real-talk on the frontline support issues that keep you up at night as they take centre stage at AxoniCom LIVE.

The problem-solving experience

Gain practical advice and how-to’s for bridging the gaps in frontline support strategies.

The storytelling experience

Hear business leaders just like you share stories of the inspiring ways they’re supporting their frontline peoples’ growth and wellbeing.

The customer-only experience

Get quick-hit tips and insights on using Axonify to its fullest potential, plus a whole lot of love, only for our customers.

Have a bit of Zoom fatigue? We get it. And, yep, we did ask ourselves if this could just be an email (Spoiler: the answer was no). So we’re taking extra care to make this part-day virtual event fabulous, focused and full of value. You choose the tracks and sessions that answer your most burning questions, and any you aren’t able to attend will only be a click away after the event. And the best part: it doesn’t cost you a thing. How super is that?

Register Now

Thank you for registering for AxoniCom LIVE.

We can’t wait to see you in October! Until then, you’ll be hearing from us as we release more exciting details about the conference.

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