Taking a chance on the unconventional
In 2014, SEG, the fifth largest conventional supermarket portfolio in the U.S. with more than 65,000 associates, brought Sinclair in to re-engineer its large workforce.
Sinclair evaluated every potential technology solution against her notoriously high standards. “My team and I did a lot of research. We looked at a variety of vendors across the globe,” explains Sinclair. Ultimately, she met with Christine Tutssel, co-founder of Axonify, a training platform that drives frontline workforce performance. Sinclair dove into everything the platform offered and quickly realized it would allow her to reach all associates, even those who don’t sit at desks.
“I decided to roll out a new blended learning strategy using this technology,” says Sinclair. “Not just for onboarding and training, but for communication too.”
Within a year of implementing the new strategy, SEG transformed the way it engaged with its entire workforce. “We increased the knowledge of the whole associate base on things like how to run a cash register, food safety, customer service, and more,” explains Sinclair. “And, we could tie that knowledge growth back to customer satisfaction in stores.”
“We were able to show managers more insights on which associates were standing out as leaders and running the stores,” she says. “And we could now scale to drive impact across the whole organization.”