Analyzing the gaps and uncovering opportunities
When Citadel launched Axonify two years ago, it was ‘optional’ learning for employees. As such, we saw a consistent 50% adoption rate. The regular users loved the gamification, the competitiveness, the points that can be cashed in for merchandise, and themed team competitions.
When we looked further into adoption rates, we found there was a strong correlation between employee use and their manager’s use. In other words, if an employee’s manager didn’t use Axonify, they probably didn’t either. So, we started running competitions connected to branch KPIs and broadcasted the results in a compelling way. Adoption rates leapt as high as 90% at one point in the heat of a big competition.
We’re now averaging a 75% participation rate when we run competitions. And, while we’re pleased with this number, there’s still opportunity to get better. Participation is something that we continually review, and regularly working with managers to reinforce the importance of daily learning in Axonify is key. We’re on the hunt for topics that will resonate well with people and, most importantly, drive business KPIs.
Toward that end, we quantify the impact of our microlearning strategies using Axonify’s Impact Engine. Since we feed our actual sales production numbers into the platform, it’s able to correlate sales performance with an employee’s use of Axonify.In one scenario, for example, we saw that 30% of a person’s ability to sell well was due to the knowledge and skills they’ve honed using Axonify.
That’s the kind of strategic business intelligence that helps us support the value of Axonify, and we will work to build out more of that every year. We’re also working on a strategy to marry Axonify’s data with our LMS data, which incorporates machine learning, advanced analytics, and artificial intelligence to recommend timely and relevant training aligned to business KPIs.