How Wakefern unlocks the competitive
advantage of their frontline workforce
Proving the value of ongoing reinforcement training
They started by rolling out Axonify to a subset of stores to prove the business impact of ongoing training. They saw 63% participation rates, with associates logging in an average of 11 times a month to train—yielding a 31% knowledge lift on training topics.
“The most impactful metric that we got out of the proof of concept was the knowledge lift on the topics we delivered. That’s really where we were able to show an ROI for the training,” says Shields. “To show our stakeholders where associates were scoring initially on that refresher content, and the knowledge lift after they engaged with the reinforcement training every shift, was key.”
Next up? Rolling Axonify out to their entire associate population.
“We’ve transitioned all of our new hire training to Axonify and reduced our seat time by more than 50%,” says Gasser. “It’s a different way of approaching training. It’s more engaging, and it combines on-the-job training with targeted microlearning that meets the needs of the organization at that moment. We’re able to tailor training to individual knowledge gaps and ensure the right people get the right information at the right time.”
With Axonify, associates keep building their skills a little bit every shift. They also have the opportunity to pursue cross-training in other departments and learn about others’ careers at Wakefern through broadcast messaging spotlights of newly promoted associates sharing their career journey in short videos. This helps associates see opportunities for growth in their store or the larger organization.
“I see that there’s a huge opportunity for career-pathing and job rotation for associates in our industry,” says Gasser. “As the business is shifting in some capacity, and technology is introduced more and more into the ways we do everything, I think it provides tremendous opportunities for associates to learn and grow, contribute and use skills that are very relevant to the population today at all age levels.”
No matter what changes lie ahead, they’re confident their frontline workforce will be engaged, informed and ready to perform.