Company News

The Kroger Family of Companies Launches Fresh Start Nationwide Training Initiative with Axonify to Further Invest in Frontline Associates

Posted on: August 17, 2021

WATERLOO, ONTARIO – August 17, 2021 Axonify, a leader in frontline employee training, and The Kroger Family of Companies, America’s largest grocery retailer, today announced the launch of Fresh Start with Axonify, a new personalized training program to support greater associate engagement and retention. Utilizing Axonify’s modern learning platform, The Kroger Family of Companies continues to invest in the development of its nearly half a million associates, helping them to feel more knowledgeable and connected to goals of the organization.

“Across our organization, we have been focusing on investments to improve our associates’ experiences and ultimately create an environment where everyone continues to thrive and advance,” said Senchal Murphy, Kroger’s senior director of training and onboarding. “Fresh Start with Axonify helps us deliver a more personalized, digital experience for associates through purposeful, bite-sized training that enables them to learn and grow in a fun and engaging way.”

Through the Fresh Start with Axonify app, associates can access their personalized training quickly and easily in the course of their day. The solution is being launched in a phased approach across the Kroger Family of Companies. With continual learning performed in less than five minutes per shift, each associate’s training experience is tailored to their individual needs and knowledge gaps via the app using gamification.

“Axonify is proud to help further coach and train frontline grocery associates like those employed by the Kroger organization as they strive to help build a more knowledgeable and engaged workforce,” said Carol Leaman, CEO and Co-Founder, Axonify. “As one of the world’s largest grocery retailers, the Kroger Family of Companies recognizes the importance of shifting from a one-size-fits-all training approach to a continuous, personalized model focused on providing associates the knowledge to succeed in their current and future roles.”

About Axonify

Axonify gets frontline employees ready for anything with a training and communications solution that actually works. Why does it work so well? Because the experience is fun, fast, personalized and designed to make critical information stick. And employees love it—83% of users log in 2-3 times a week, which translates into meaningful behavior change that drives business results. More than 160 customers in 150+ countries around the world, including Walmart, Levi’s and Merck, trust Axonify to fuel their people’s performance to keep pace with their business. Founded in 2011, Axonify is headquartered in Waterloo, ON Canada. For more information, please visit

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Media Contact:

Jennifer Qotb
Young & Associates for Axonify