Beyond Static, One-Time Training Events

driving-sales-effectiveness-webinarThe job of an Ethicon (Johnson & Johnson) sales rep is only becoming more demanding. Besides needing to remember increasing amounts of medical product information, reps must also keep up with changing medical policies and procedures. The company’s outdated approach to training was falling short and Ethicon knew it had to radically change its approach. So, after much research, the company implemented a blended learning model that not only includes in-person classroom training, but extends to self study, virtual learning, role playing, field experiences as well as information reinforcement and continual learning. The results have been fantastic.

Read the full article in Sales & Marketing Management magazine.

Written by John Knoble

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