Here are a few considerations to keep in mind when making microlearning content decisions:
When and where will this content be consumed?
Some formats, such as video and interactive modules, may be more difficult to experience in a busy operational environment. Text-based solutions can also be consumed more quickly which lends them to on-demand knowledge needs because employees can review just the information they want rather than watching an entire video.
Which device(s) will be used to access this content?
You should maximize your technological capabilities and address any potential limitations. For example, if you’re using a point of sale (POS) device to deliver content, it may not have speakers and so would limit your use of audio within a video.
What resources are available to develop this content?
Who will be doing the work and what can they do in the time available? Questions and articles are usually easier to develop as compared to online modules and videos. Match the skills and capacity of your team with the needs of your employees.
How quickly do you need to deliver this content?
If you’re trying to solve a critical business problem, you’ll need to select a format that you can turn on very quickly. This is where video, question-based learning and job aids can be extremely useful, as they can be executed faster than a more robust module.
Remember, microlearning content is only part of the success equation. To provide the most effective and engaging experience that will also solve real business problems, you must incorporate the 5 fundamentals we discussed earlier to create a right-fit learning and support experience.
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